Internship Case Study at The Nederlander Organization: Pitch a new musical titled "Everything Nice"
July-August 2023
During my internship at The Nederlander Organization, I worked in the Digital Marketing (Broadway Direct) department alongside Operations, Theatrical, Accounting, Group Sales, and IT interns.
Below is the case study we worked on where we pitched a new musical titled "Everything Nice", stemming from the well known phrase "Sugar, Spice, and Everything Nice."
I worked on the graphics/logo, social media campaign, newsletter and website mockup for this project.
THE STORY:
Girls are made of sugar, spice and everything nice… or are they? The new musical follows a girl during the summer after high school right before leaving for college as she navigates the obstacles of being a teenage girl in a major transitional period of her life. This new coming of age story addresses the age old phrase “girls are made of sugar, spice and everything nice” and portrays the detrimental effect that this mindset has on girls as they grow into younger women.
LOGO DESIGN
I took inspiration from the sugar & spice portion of the phrase and brought them to life through the font and colors
INSTAGRAM STORY POST DESIGNS
Instagram ads (animated) which direct user to @everythingnicebway account
Instagram carousel post on @everythingnicebway
ANIMATED GRAPHIC AND INTERACTIVE STORIES
To allow users to engage with the page more and get to know about the show pre-opening night
BROADWAY DIRECT CONTENT/EDITORIAL
Visualizing what kind of content can be created pre-opening. Examples could include BD news article covering Reneé Rapp's return to Broadway and posting it on the BD instagram page
NEWSLETTERS
1: Creative Newsletter — This newsletter would be more informational, giving insight about the show, the cast and creative team, as well as bringing general awareness that Everything Nice is coming to Broadway
2: Ticket Newsletter — This newsletter would be more focused on selling/conversion, pointing audiences to social channels, and redirecting to the Broadway Direct show page for Everything Nice
WEBSITE MOCKUP
I used Figma to quickly mockup the show's website design and to visualize how the information would be laid out on the site
FULL DECK BELOW