During my internship at Broadway Direct ), I worked alongside the Digital Marketing team on multiple projects primarily for BD's digital content.
June-August 2023
1. Parallax Image Ads (Facebook/Instagram)
I created parallax images using Adobe Photoshop and After Effects for conversion ads to run on Facebook and Instagram (Aug 14-31.)
These ads were created for currently running Broadway shows Shucked and Here Lies Love
Performance Overview and Age/Gender Distribution Summary
Over the course of 3 weeks, these ads made a total of 117 website purchases on Broadway Direct (51 for Shucked and 66 for Here Lies Love.) Below are the summaries for performance overviews as well as age/gender distributions.
Performance Overview for Shucked Campaign
Age/Gender Distribution for Shucked Campaign
Performance Overview for Here Lies Love Campaign
Age/Gender Distribution for Here Lies Love Campaign
2. Broadway Direct Affiliate Program Card
This was a physical card designed on Adobe Illustrator for Broadway Direct's Affiliate Program aimed to be gifted to patrons/put in places in contact with BD.
Front
Back
3. BD Articles + Graphics/Headers
I also wrote a couple of articles for Broadway Direct's Theater News. Take a look at my articles for BD here! A couple of these articles/quizzes were also featured on Broadway Direct's weekly newsletter.
Below are some of the thumbnail and header graphics created on photoshop for BD articles including Quizzes, Listicles, and Guides.
MJ The Musical Quiz Header
SIX The Musical Quiz Header
Listicle Header
Listicle Header
Listicle Header
Listicle Header
Listicle Header
Once Upon a One More Time Quiz Header
4. Broadway In Bryant Park Videos
Videos filmed and edited for BD social media channels during Broadway In Bryant Park 2023.